AER Supply Ltd. Names New Manager of Engine Applications and Dealer Development
SEABROOK, Texas – Feb. 18, 2009 – AER Supply Ltd. today announced the appointment of William (Bill) Balsley as the new manager of engine applications and dealer development.
In his new position, Balsley will be responsible for developing a nationwide dealer network and working with dealers and OEMs on engine installations. Balsley will also be heading the Premier Dealers program, which assigns dealers by region to support specific AER product lines. These dealers will be trained in specific products and maintain an inventory of repair parts to support the company’s product offerings with well-stocked and -trained dealers.
“We’re pleased to welcome Bill to the AER team,” said Rudolf Mes, general manager of AER Supply. “His vast product development, sales and marketing experience in the pleasure boating and recreational marine industries will be a great asset to our company.”
| Balsley earned a bachelor’s degree in Business Administration from the University of Michigan-Flint and has over 21 years of experience in the pleasure boating and recreational marine industries. Prior to joining AER Supply, he served as director of sales and marketing at Pleasurecraft/Crusader Engines; market development and regional sales manager at Carver Boat Corporation; national sales and marketing administrator at Thermo Electron Crusader Engines; materials manager for Johnson Controls, Inc.; account executive for Central Transport Company; and purchasing manager/administrative assistant at Melvin Corporation/Automatic Hydraulic Devices. |
About AER Supply Ltd.
Based in Seabrook, Texas, AER Supply Ltd.(www.aersupply.com) was established in 1977. The privately held company is an international distributor of commercial and recreational marine products, carrying some of the most well-known industry product lines including Cruisair, Crusader, Marine Air Systems, Mastervolt, Nova Kool, Parker Racor, PCM, SeaLand, Sea Recovery, STEYR Motors, Vetus, Vitrifrigo, Waeco, Westerbeke and WillDo.









